Evaluation Q2

How effective is the combination of your main product and ancillary texts?

I have made some links between my main products and the ancillary texts, which help create an image for my band, but as the video is only a single whereas the digipak and the advert were for the album, this meant that it was harder to create a link between them, I also didn't want to have the band on the digipak or advert as I wanted a more simplistic look. This is why I wanted to create a video and ancillary texts that links to the genre of the band more than linking together.

The combination of the digipak and advert are quite effective in my opinion, they work well together with links between the both creating an image for the band and a sense of continuity between the two products. I wanted to make the two products quite simplistic as this is would match the video as well. When creating the two ancillary texts I looked at existing ones from bands of the same genre, this along with the simplistic look that I wanted to use helped me to come up with some designs for the work. I wanted the digipak and advert to link together as much as possible, this meant that I could do the research of the two together and just pick out sections that I liked and then try to integrate them into my designs and onto the other product. the firs thing that I created was the background for the digipak I like the look of it as although it is quite simple it does differ from the regular black background. that is why I liked it. Along with this I created a kind of half moon half pattern image, this is to link with the name of the album 'Luna Plantation', I then put these two onto my advert as well, this is so the link between the two could be made and create a kind of image for the band or album at least.

Both the digipak and the advert are quite simplistic with not much text on either of them, I did this as I wanted a simplistic look, as well as this I wanted to link the two products together and if one had a lot of text on and the other had very little the link between the two wouldn't be as strong and wouldn't look right, this is why I made sure that they both had a little amount of text on them. As well as the amount of text I also used the same font on both of the products. This was again to keep continuity between the ancillary texts, it also makes it look more professional. The last thing that I did with the text on both products to create a link was to make sure that all of the text on both the digipak and advert was the same colour, I made sure that the text was either in a cream kind of colour or a blue. I did this to keep continuity and to make a good strong link between the two creating a brand for the album and the band, using the same font style and colour also creates a link with the audience as they recognise the font, this increases the bands popularity.

For the video I had a heavy focus on the lead singer rather than other two members of the band, this created an image of the band for the audience to relate to. The focus of the other two were of their contribution to the song, rather than the image, this is why there are more close-ups of the main vocalist than the other two, they have close-ups of their instruments more than there face.