Tuesday, 10 September 2013

UK Tribes - audience research

After looking at UK tribes I have found that my target audience are Indie scenestars, these people match the music that my band will play. Indie scenestars are dedicated to music and finding the freshest talent, they don't go for the big name artist and prefer to find new and up coming bands, and they will go anywhere to discover them.

Their style matches those of my band, on UK tribes I found that the big brands are converse and vans, these are also worn by my band. Indie scenestars will also where big high street brands such as Nike, as well as the smaller and un-branded clothing. Both the boys and the girls wear similar types of clothing such as skinny jeans and vans/converse.

Indie scenestars only follow a couple of bands at any one time, and these bands are usually new and up coming, rather than the big names that everyone is aware of. It doesn't mean that they don't like their music but they will usually follow the smaller bands and artists. UK tribes have said that Indie scensters have now broadened their taste in music, it is no longer just about the indie rock bands, and they like to experiment by mixing genres. This is exactlty like my band, the genre/style of their music is indie-pop which is a kind of mixture of two genres, which matches the indie scensters style.

Thier interests are also similar to that of  my band, indie scensters are interested in building up their vinyl collection, and one day having their own club nights. These are the things that are important for the indie scenesters.


1 comment:

  1. You've accounted for the particular audience well.You need to make sure that your band match this audience/tribe when you post details about them in the rest of your planning. To gain top marks your research and planning and final video have to match up.

    ReplyDelete